Figure

Figure is a robotics company building general-purpose humanoid robots powered by AI, aiming to deploy them in manufacturing, logistics, and eventually the home. It represents the "embodied AI" frontier — applying the same learning techniques that power language models to physical control — and has raised large sums at a high valuation amid intense interest in humanoids.

Founded in 2022 by Brett Adcock, Figure set out to build a commercially viable humanoid robot, betting that advances in AI would finally make general-purpose physical labor tractable. Its Figure robots target repetitive and physically demanding tasks in industrial settings first.

The company develops its own AI system for perception and control, and has moved toward in-house end-to-end learning after an earlier collaboration with OpenAI. It has announced pilot deployments with large manufacturers and logistics operators to validate the robots in real work environments.

Figure raised substantial funding at a multi-billion-dollar valuation from major technology and financial investors, reflecting broad conviction that humanoids could become a large market. It competes with Tesla's Optimus program and a field of robotics startups, all racing to translate AI progress into dependable physical autonomy.